Boyer Studio, formerly known as The Boyers, is a rapidly expanding video studio. I was brought on to craft a bold, design-driven identity, which included a sparkling new name, website, and comprehensive visual identity system.

As part of the rebrand, I recommended simplifying the name to “Boyer” as a strategic evolution, establishing the studio as a confident, authoritative presence in the design space. The brand identity and tone were shaped to reflect a playful yet polished sensibility, capturing the studio’s ambitions to blend functionality with creativity in both the tech and lifestyle realms.